How to mix video game and fashion?

For the LABEL HIT managerial team, fascinated by these two fields, this question and its reply led us to the founding of our company.

How can these wonderful graphics and so very varied universes which attract millions of individuals throughout the world, fill wardrobes and be worn with pride?

This is our challenge: make the public happy to wear these clothes without having the feeling of being a living billboard for video game editors.

LABEL HIT BACKGROUND

At the end of summer 2007, during a lunch, three friends asked each other how they could do business together. What factors do we have in common? How do we complement each other? Our enthusiasms?

Replies to these questions initially arose slowly, and then became obvious… Laurent and Philippe are « video game addicts ». One of the first decisions taken was not to fall into the « cheap » product trap of the marketing accessories type.

Our three enthusiastic fashion friends from the very beginning wanted to position their project and future brand in a premium segment.

They agreed to produce Ready-to-wear collections linked to the dynamics of video game licences, whilst impregnating the project with an atmosphere, an environment, giving birth to a brand which is anchored more on the concept than on the basic gamer.

LABEL HIT, WOMEN’S COLLECTION

LABEL HIT proposes a total geek and chic look with a wide product range. The collection consists of ultra feminine close-fitting tee-shirts, polo necks with worked sleeves, waisted sweat-shirts or even this tee-shirt dress. Via a huge range a colours, LABEL HIT addresses itself to all women. Chic natural colours like black, grey, kaki, beige or even warm and bright colours mainly red, poker line pioneer shade. The LABEL HIT women takes in colour range of hearts.

With the LABEL HIT collection, the female silhouette is enhanced in trendy clothing with original designs.

Sensitive to design, decor, and characters, the atmosphere of these virtual worlds she has a strong attachment to the 3D universe.

LABEL HIT, MEN’S COLLECTION

The video game universe is no longer the exclusive reserve of gamers, and every day many players even the casual ones, from varying backgrounds increase the size of this community.

For the man concerned with his appearance continually at the brink of trendiness, LABEL HIT offers a complete collection of tee-shirts, sweat-shirts… These are close-fitting and the graphics detailed to discover a universe rather more than a video game emblematic character.

LABEL HIT takes special care in the selection of raw materials in order to offer high quality detailed models at reasonable prices. For the tops the style team has stressed flocking, graphic effects, colours for subtle and elegant effects. Characters become silhouettes and graphic details inseparable from the video game universe are used for suggestion rather than for imposition purposes.